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MySpace acquires iLike

Music discovery service launched on Facebook

Facebook has lost a friend in iLike, with MySpace buying the music discovery service.

The application enables users to make music recommendations, share playlists and receive personalized concert alerts for their favorite artists. ILike also runs indie music site GarageBand.com.

Financial terms of the deal were not disclosed, but the acquisition makes sense for MySpace, which has been looking for ways to make its music-related offerings more attractive to members.

The iLike service essentially launched on Facebook in 2006 and has grown to more than 55 million users and 1.5 billion monthly impressions. It’s also a leading music service on iGoogle.

“The iLike acquisition advances our relentless pursuit of innovation and the need to create new distributed social experiences in music and beyond,” said MySpace chief exec Owen Van Natta.

The iLike team, including CEO Ali Partovi, prexy Hadi Partovi and chief technology officer Nat Brown, will continue to operate from their Seattle HQ.

Prior to iLike, Ali Partovi founded and sold LinkExchange to Microsoft, and Hadi Partovi co-founded and sold TellMe Networks, also to Microsoft. Brown was an early architect at Microsoft, and he was involved in the creation of the first Xbox.

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