Warner Bros. nabs videogame vet

Russell Arons to oversee Interactive marketing

Warner Bros. is ramping up its internal marketing ranks as it prepares to release more videogames.

The studio has tapped Russell Arons, a former marketing maven at Electronic Arts, as senior VP of worldwide marketing for Warner Bros. Interactive Entertainment.

In the new post, Arons will oversee brand and product marketing, as well as publicity and consumer research for all of WBIE’s videogames and franchises.

Those include titles based on its slate of tentpoles and family fare, the series of Lego games produced by TT Games, and the upcoming “Batman: Arkham Asylum” that it is distribbing for Eidos, and “The Lord of the Rings: Aragorn’s Quest.”

She will report to Martin Tremblay, prexy of WBIE, once she transitions from EA early next month.

“Russell brings with her an impressive level of brand development and marketing experience, as well as a global perspective,” Tremblay said. 

Arons most recently served as head of marketing for EA’s Play division, which handled “The Sims” and “MySims” franchises, as well as “Harry Potter” games and Hasbro-based properties. She had that post since 2007.

Before that, Arons was VP of marketing at online search service InfoSpace, and spent 10 years at Mattel as VP and general manager of the toymaker’s Barbie toy biz, helping expand the dolls into homevid, live shows and online entertainment.

More Scene

  • Ryan Murphy Pose

    Ryan Murphy on 'Showrunning as Advocacy' and the Post-Me Too 'Age of Enlightenment'

    Warner Bros. is ramping up its internal marketing ranks as it prepares to release more videogames. The studio has tapped Russell Arons, a former marketing maven at Electronic Arts, as senior VP of worldwide marketing for Warner Bros. Interactive Entertainment. In the new post, Arons will oversee brand and product marketing, as well as publicity […]

  • 'The Sinner' film premiere

    Jessica Biel Closes Her Kid-Friendly Au Fudge Restaurant

    Warner Bros. is ramping up its internal marketing ranks as it prepares to release more videogames. The studio has tapped Russell Arons, a former marketing maven at Electronic Arts, as senior VP of worldwide marketing for Warner Bros. Interactive Entertainment. In the new post, Arons will oversee brand and product marketing, as well as publicity […]

  • Comedy Converstion with L to R:

    Just for Laughs Festival Honors Tiffany Haddish, Hannah Gadsby, More

    Warner Bros. is ramping up its internal marketing ranks as it prepares to release more videogames. The studio has tapped Russell Arons, a former marketing maven at Electronic Arts, as senior VP of worldwide marketing for Warner Bros. Interactive Entertainment. In the new post, Arons will oversee brand and product marketing, as well as publicity […]

  • Paul Krassner Memoir Illustration

    Paul Krassner on Resisting With Humor

    Warner Bros. is ramping up its internal marketing ranks as it prepares to release more videogames. The studio has tapped Russell Arons, a former marketing maven at Electronic Arts, as senior VP of worldwide marketing for Warner Bros. Interactive Entertainment. In the new post, Arons will oversee brand and product marketing, as well as publicity […]

  • Just for Laughs Festival Montreal

    Just for Laughs Festival Is the Coachella of Comedy

    Warner Bros. is ramping up its internal marketing ranks as it prepares to release more videogames. The studio has tapped Russell Arons, a former marketing maven at Electronic Arts, as senior VP of worldwide marketing for Warner Bros. Interactive Entertainment. In the new post, Arons will oversee brand and product marketing, as well as publicity […]

  • National Comedy Center Set To Open

    National Comedy Center Set To Open During Lucille Ball Fest

    Warner Bros. is ramping up its internal marketing ranks as it prepares to release more videogames. The studio has tapped Russell Arons, a former marketing maven at Electronic Arts, as senior VP of worldwide marketing for Warner Bros. Interactive Entertainment. In the new post, Arons will oversee brand and product marketing, as well as publicity […]

  • Carter Hudson, John Singleton, Angela LewisFX's

    John Singleton on Disney-Fox Deal: 'You Gotta Let FX Be What It Is'

    Warner Bros. is ramping up its internal marketing ranks as it prepares to release more videogames. The studio has tapped Russell Arons, a former marketing maven at Electronic Arts, as senior VP of worldwide marketing for Warner Bros. Interactive Entertainment. In the new post, Arons will oversee brand and product marketing, as well as publicity […]

More From Our Brands

Access exclusive content