You will be redirected back to your article in seconds

New startup goes back to school

Digital College Network to target students

Courting college students has become key for Hollywood when promoting its films and TV shows. Now, a startup venture aims to make reaching them a lot easier.

Television and film producers David Salzberg and Christian Tureaud have joined Digital College Network to develop original programming targeted at more than 3 million students in bookstores and eventually online and on mobile phones.

In October, DCN began installing in bookstores its own flatscreen TV screens, which it programs with a variety of self-produced entertainment content and advertising.

DCN has screens in 240 stores. It has deals with 310 schools in the U.S. to expand the number even further, which will put its content in front of more than 4 million 18- to 24-year-olds in the fall. Programming on the screens is updated via a Web connection.

Company topper Chris Esposito tapped Salzberg and Tureaud to serve as co-prexies of the company and produce a slate of original programming through DCN’s own production studios, based on the Universal lot. The duo will also seek out brand and sponsorship opportunities.

DCN Studios will develop and produce original as well as licensed and student-generated content across multiple categories, including sports, comedy, music, lifestyle, environmental and news, that will air on the network and be distribbed across DCN’s website DCNLive, which is slated to bow later this summer. New content will be readied for the fall semester.

Salzberg helped found Peter Guber’s Mandalay Sports Action Entertainment and Mandalay Integrated Media Entertainment, which produces branded entertainment projects for consumer brands. Tureaud previously founded CyberAction, a multimedia sports and entertainment distribution company, among other ventures. Tureaud also spent five years as exec VP of Mandalay Integrated Media Entertainment.

The two founded HighRoad Entertainment last year and produced Little League Baseball pic “The Perfect Game”; “Running the Sahara,” helmed by James Moll and narrated by Matt Damon; and Burton Snowboards docu “For Right or Wrong.”

“In launching DCN Studios, we knew it was essential to partner with executives who bring the right mixture of talent and expertise, those with experience in entertainment, production, financing and brand relations,” Esposito said.

More Scene

  • 'Schitt's Creek' Stars Reveal Dream Guest

    'Schitt's Creek' Cast Reveals Dream Guest Stars: Oprah, Beyonce and ...

    “Schitt’s Creek” has big dreams. Dan Levy, who stars as David on the series, says his wish list of guest stars includes Oprah, Beyonce, Mariah Carey and Gwyneth Paltrow. “All for different reasons, none of whom we’ll get,” he cracked at the Critics’ Choice Awards. For those who haven’t caught on to the “Schitt’s Creek” [...]

  • Barbra Streisand and Gisele Bundchen

    Barbra Streisand and Gisele Bündchen to Be Honored at UCLA Science Gala

    Science can be very glamorous. It certainly will be during Oscar week on Feb. 21 when the UCLA Institute of the Environment & Sustainability (IoES) honors Barbra Streisand and Gisele Bündchen for environmental activism at its annual Hollywood for Science Gala. “When I moved to LA, the air was unbreathable. Rivers were catching fire in [...]

  • Don Cheadle and Andrew Rannells Black

    Don Cheadle, Andrew Rannells Talk Snorting 'Coke' on 'Black Monday'

    “Black Monday” show creators David Caspe and Jordan Cahen divulged an intriguing detail to come later in the first season of the new Showtime comedy at its world premiere, held at the Theatre at Ace Hotel on Monday night in Los Angeles. “The fourth or fifth episode opens with a sexual harassment seminar, which very well [...]

  • Alfonso Cuaron attends the 44th Annual

    Alfonso Cuarón to LAFCA: 'Thanks to Your Help We Can Break Down Walls'

    Inclusion was the big winner at the L.A. Film Critics Association Awards, which was held Saturday night at the InterContinental in Century City. “This year’s winners are the most diverse in LAFCA’s 43-year history,” announced its president, Claudia Puig, adding that 14 out of their 18 awards were won by women and people of color. [...]

  • Mandatory Credit: Photo by Max Malandrino/REX/Shutterstock

    Hollywood Power Players Assemble to Save Iconic Deli Nate 'n Al

    A group of Hollywood executives and celebrities have banded together with the intent to save Beverly Hills deli and star haunt Nate ‘n Al, a stone’s throw from tourist destination Rodeo Drive. A consortium of investors including music kingpin Irving Azoff and wife Shelli, Universal Filmed Entertainment Group chairman Jeff Shell, and Rande Gerber and [...]

  • Charlie Collier, FOX Chief Executive Officer

    'The Passage' Team Talks Diversifying Races, Genders and Ages of Book Characters

    “The Passage” star Saniyya Sidney was unaware that the book version of her character was originally white until her father, a fan of Justin Cronin’s apocalyptic trilogy, informed her during the audition process. “I was like, ‘Oh, she is?'” Sidney told Variety at Thursday’s series premiere in Santa Monica, Calif. “And when I got it, [...]

More From Our Brands

Access exclusive content