×
You will be redirected back to your article in seconds

New startup goes back to school

Digital College Network to target students

Courting college students has become key for Hollywood when promoting its films and TV shows. Now, a startup venture aims to make reaching them a lot easier.

Television and film producers David Salzberg and Christian Tureaud have joined Digital College Network to develop original programming targeted at more than 3 million students in bookstores and eventually online and on mobile phones.

In October, DCN began installing in bookstores its own flatscreen TV screens, which it programs with a variety of self-produced entertainment content and advertising.

DCN has screens in 240 stores. It has deals with 310 schools in the U.S. to expand the number even further, which will put its content in front of more than 4 million 18- to 24-year-olds in the fall. Programming on the screens is updated via a Web connection.

Company topper Chris Esposito tapped Salzberg and Tureaud to serve as co-prexies of the company and produce a slate of original programming through DCN’s own production studios, based on the Universal lot. The duo will also seek out brand and sponsorship opportunities.

DCN Studios will develop and produce original as well as licensed and student-generated content across multiple categories, including sports, comedy, music, lifestyle, environmental and news, that will air on the network and be distribbed across DCN’s website DCNLive, which is slated to bow later this summer. New content will be readied for the fall semester.

Salzberg helped found Peter Guber’s Mandalay Sports Action Entertainment and Mandalay Integrated Media Entertainment, which produces branded entertainment projects for consumer brands. Tureaud previously founded CyberAction, a multimedia sports and entertainment distribution company, among other ventures. Tureaud also spent five years as exec VP of Mandalay Integrated Media Entertainment.

The two founded HighRoad Entertainment last year and produced Little League Baseball pic “The Perfect Game”; “Running the Sahara,” helmed by James Moll and narrated by Matt Damon; and Burton Snowboards docu “For Right or Wrong.”

“In launching DCN Studios, we knew it was essential to partner with executives who bring the right mixture of talent and expertise, those with experience in entertainment, production, financing and brand relations,” Esposito said.

More Scene

  • Kristen Stewart'JT LeRoy' Film Premiere, Arrivals,

    Kristen Stewart: 'Charlie's Angels' Reboot Is 'Woke' but Still 'Funny and Weird'

    “Charlie’s Angels” has made the jump to 2019. Kristen Stewart, who stars in the Elizabeth Banks-directed reboot as one of the Angels, says the classic ’70s franchise has been updated to modern times without losing its pulpy action. “At one point I think we said it was woke and grounded, and everyone was like, ‘Wait, [...]

  • Robert De Niro

    Robert De Niro Slams Trump Administration at Tribeca Opening Night

    The 18th annual Tribeca Film Festival opened with Roger Ross Williams’ documentary “The Apollo” at the iconic uptown venue which performers and Harlem community members call “home.” “You can feel the history, the echo of the entertainers,” Tribeca Film Festival co-founder Robert De Niro said in a speech before the film. “In this administration, during [...]

  • Lilli Cooper Tootsie

    How the 'Tootsie' Musical Was Updated for the #MeToo Era

    Turning the beloved 1982 comedy “Tootsie” into a 21st century musical already seemed like a challenge when work on the adaptation began back in 2016. Then the #MeToo movement revved up — and the writers knew they couldn’t tell Dorothy’s story for a modern audience without it. “It’s different than it was when the movie [...]

  • Ralph Fiennes attends a special screening

    Ralph Fiennes on Directing Rudolf Nureyev Biopic: 'It's Been a Very, Very Long Road'

    Ralph Fiennes celebrated his latest directorial outing, “The White Crow,” on Monday night in New York City. The Sony Pictures Classics film tells the story of legendary dancer Rudolf Nureyev. “It’s been a very, very long road. We were mad. We were mad to take on this subject of Rudolf Nureyev. Mad. Completely mad,” Fiennes [...]

  • Taylor Swift Time 100 Performance

    Watch Taylor Swift's Time 100 Gala Performance and Speech

    Just two nights out from Taylor Swift D-day spring 2019 — i.e., Thursday’s release of a new single — Swift made an appearance Tuesday at the Time 100 event in New York, where she did not let loose with any spoiler performances of new music but did sing a few fan favorites, including “Style,” “Delicate,” and [...]

  • Katie HolmesAT&T Presents: Untold Stories Luncheon

    Katie Holmes, Kal Penn Help Decide Winner of $1 Million Filmmaker Grant

    Tribeca Film Festival and AT&T gave one young filmmaker a million and one reasons to rejoice at the “Untold Stories” third annual competition. After a nerve-wracking 10-minute long pitch in front of over 850,000 live stream audience members and a panel consisting of celebrities and industry leaders, filmmaker Kate Tsang was awarded $1 million Monday [...]

More From Our Brands

Access exclusive content