Generate inks deal with Divide

Duo to develop digital programming

Jordan Levin-topped Generate has inked a deal with Divide Pictures, co-founded by “Heroes” thesp Milo Ventimiglia and producer Russ Cundiff, to develop digital programming aimed at the young male demo.

The two companies will co-produce sponsored content that Divide will originate, working out of Generate’s Santa Monica offices.

Deal marks a reunion of sorts between Levin and Ventimiglia. Levin, who co-founded Generate in 2006 and took on the formal title of CEO in 2008, was hired by the then-fledgling WB Network in 1994 and served as prexy and then CEO from 2001-04, during which time Ventimiglia was co-starring on “Gilmore Girls.”

Generate and 5-year-old Divide have similarly developed advertising and entertainment projects, including separate partnerships with American Eagle. Divide recently began production on scripted digital series “Ultradome,” while Generate this summer sold web series “The Lake” to TheWB.com, with an Aug. 10 debut scheduled.

More Scene

  • LOS ANGELES, CA - JUNE 22:

    SZA Holds Nothing Back in Second Show Since Vocal Injury Scare

    Jordan Levin-topped Generate has inked a deal with Divide Pictures, co-founded by “Heroes” thesp Milo Ventimiglia and producer Russ Cundiff, to develop digital programming aimed at the young male demo. The two companies will co-produce sponsored content that Divide will originate, working out of Generate’s Santa Monica offices. Deal marks a reunion of sorts between […]

  • 'SORRY TO BOTHER YOU'

    Why 'Sorry to Bother You' Director Boots Riley Thinks His Satirical Comedy Is 'Realistic'

    Jordan Levin-topped Generate has inked a deal with Divide Pictures, co-founded by “Heroes” thesp Milo Ventimiglia and producer Russ Cundiff, to develop digital programming aimed at the young male demo. The two companies will co-produce sponsored content that Divide will originate, working out of Generate’s Santa Monica offices. Deal marks a reunion of sorts between […]

  • Tesse Restaurant Opens on L.A.'s Sunset

    Tesse Restaurant Takes on the Challenge of Making the Sunset Strip Hip Again

    Jordan Levin-topped Generate has inked a deal with Divide Pictures, co-founded by “Heroes” thesp Milo Ventimiglia and producer Russ Cundiff, to develop digital programming aimed at the young male demo. The two companies will co-produce sponsored content that Divide will originate, working out of Generate’s Santa Monica offices. Deal marks a reunion of sorts between […]

  • Tiffany Haddish

    MTV Movie and TV Awards: The 10 Standout Moments

    Jordan Levin-topped Generate has inked a deal with Divide Pictures, co-founded by “Heroes” thesp Milo Ventimiglia and producer Russ Cundiff, to develop digital programming aimed at the young male demo. The two companies will co-produce sponsored content that Divide will originate, working out of Generate’s Santa Monica offices. Deal marks a reunion of sorts between […]

  • Michael B. Jordan

    'Black Panther,' 'Stranger Things' Reign at 2018 MTV Movie and TV Awards (Full List)

    Jordan Levin-topped Generate has inked a deal with Divide Pictures, co-founded by “Heroes” thesp Milo Ventimiglia and producer Russ Cundiff, to develop digital programming aimed at the young male demo. The two companies will co-produce sponsored content that Divide will originate, working out of Generate’s Santa Monica offices. Deal marks a reunion of sorts between […]

  • Brandon Flynn, Timothy Granaderos, Alisha Boe,

    Alisha Boe Says Brock Turner Case Was Her 'Bible' for '13 Reasons Why' Season 2

    Jordan Levin-topped Generate has inked a deal with Divide Pictures, co-founded by “Heroes” thesp Milo Ventimiglia and producer Russ Cundiff, to develop digital programming aimed at the young male demo. The two companies will co-produce sponsored content that Divide will originate, working out of Generate’s Santa Monica offices. Deal marks a reunion of sorts between […]

  • Yara ShahidiMTV Movie & TV Awards,

    Yara Shahidi, Noah Schnapp, More Talk the Dangers of Social Media at MTV Awards

    Jordan Levin-topped Generate has inked a deal with Divide Pictures, co-founded by “Heroes” thesp Milo Ventimiglia and producer Russ Cundiff, to develop digital programming aimed at the young male demo. The two companies will co-produce sponsored content that Divide will originate, working out of Generate’s Santa Monica offices. Deal marks a reunion of sorts between […]

More From Our Brands

Access exclusive content