White Buffalo Media has teamed with Prana Animation Studios on “Holy Cow!,” a CG-animated feature that will have Dwayne Johnson providing the voice of a macho Texas steer.

Story, based on an original idea by Peter Kalmbach and Teddy Grennan, follows a Texas bull who decides to seek refuge in India, where cattle are revered, not eaten. White Buffalo and Prana are going out to writers and directors.

Johnson is a principal of White Buffalo, along with Dany Garcia, Aja Warren and Jack Turner.

Turner and Kalmbach will produce “Holy Cow!” with Prana’s Kristin Dornig and Arish Fyzee, and Garcia and Johnson will be exec producers.

White Buffalo is exec producer on “Lovely, Still,” a film that stars Martin Landau, Ellen Burstyn and Elizabeth Banks, and “Theater of War,” which stars Meryl Streep. Next up is the documentary “Racing Dreams.”

Johnson next stars in “Race to Witch Mountain” for Disney and “The Tooth Fairy” for Fox.

Prana, based in L.A. and Mumbai, has a multipicture deal with Disney, and its recent output includes Disney’s “Tinkerbell,” the Weinstein Co.’s “Hoodwinked” and “Jason and the Argonauts” for MRC and NBC Studios.