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‘Trek’ beams up homevid hologram

Bonus feature offers tour of U.S.S. Enterprise

Paramount Home Entertainment’s “Star Trek” DVD and Blu-ray release is about to again boldly go where no one has gone before — with a bonus feature on the packaging that opens up an interactive tour of the U.S.S. Enterprise.

Expected to be one of the biggest home entertainment releases of the fourth quarter after its $375 million theatrical run, J.J. Abrams’ re-imagined “Star Trek” will make its debut Nov. 17 with all the expected extras on the two-disc DVD and three-disc Blu-ray release.

With the packaging feature dubbed “augmented reality,” consumers will be able to hold their disc packaging in front of any standard webcam to unlock an interactive hologram on the computer screen, through which they can tour five cabins on the Enterprise, even shooting enemies from the ship’s deck.

Users will have to log in to a website to access the feature, but they control the hologram by holding the disc packaging.

“If you took the visual cue in the package and turned your hand, then you’re turning the ship,” Paramount homevideo senior VP of brand marketing Bob Buchi said.

The technology has been used before for magazine covers and other types of product packaging, though this is a first for a major home entertainment release.

An early version of the feature, which Paramount tried for the international theatrical release of the film, can be accessed at experience-the-enterprise.com.

Paramount will release three different disc versions of “Star Trek” — a one-disc version with the movie and director commentary, and a bonus-packed two-disc DVD and three-disc Blu-ray. The two-disc DVD and Blu-ray versions will also include a digital copy of the movie.

Among the other extras on the high-end versions are deleted scenes, such as one with a baby Spock, ears and all. Another cut includes an abandoned storyline about the villainous Romulan mining captain, Nero (Eric Bana), and a look at Abrams’ version of the warrior Klingons.

On the Blu-ray set is a BD-Live feature that connects viewers to live updates from space through NASA. Those who want to explore the film’s space ships more can also click on the Star Fleet Vessel Simulator for a 360-degree view of the Enterprise and other ships.

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