MySpace buddies up to ‘BFF’

Poster, Rubin pair with site for gameshow

MySpace has made friends with its first gameshow, pairing up with former Miramax Films exec Meryl Poster and fashion executive David Rubin to launch “BFF.”

Weekly series, hosted by Amy Schumer, a finalist on NBC’s “Last Comic Standing,” tests how well best friends know each other through a series of trivia and challenges. Project’s being targeted at 18- to 24-year-olds.

Gameshow, which bows April 2 and runs through June 30, is the first Web project for Poster.

Poster had considered setting up the show at a network; she has a first-look deal for TV fare at NBC Universal, where she has “Fashionality” waiting in the wings at Bravo and a pilot at NBC.

“I felt it was more exciting to go the route of the Web because it gets so many more eyeballs for this demo,” she told Daily Variety.

Poster also sparked to the speed of being able to turn around the installments, which run nearly four minutes. “We get to shoot it and get it on the air,” she said.

Given that it lives online, series will integrate interactive elements such as the ability for viewers to create their own quizzes for friends.

BFF” is the latest example of how MySpace Video is looking to pair up with Hollywood producers and produce programming that appeals not only to its young demo of users but can also attract major sponsors.

Ortho Women’s Health & Urology, a division of Ortho-McNeil-Janssen Pharmaceuticals, sponsors “BFF.” Previously, series like “Prom Queen,” “Roommates,” “Quarterlife” and “Special Delivery” brought aboard New Line’s “Hairspray,” Ford, Fresh Look, Toyota and Cheetos.

Poster, former co-prexy of production at Miramax, is currently adapting the Broadway show “In the Heights” at Universal.

More Digital

  • Google Stadia Pro to Include 1

    Google’s Stadia Game Streaming Service to Include Free Monthly Game

    Google has been busy sharing additional details about its upcoming game streaming service Stadia, clearing up some confusion in the process. Stadia’s pro subscription tier, which will cost $10 per month, won’t be a Netflix-type subscription service. However, subscribers will get free games, at the rate of about a title per month. That’s according to [...]

  • Crypt TV - The Birch -

    Facebook Signs Deal With Crypt TV for Slate of Five Horror Series

    Crypt TV, the digital studio founded by Eli Roth and Jack Davis and backed by Jason Blum, expanded its deal with Facebook, inking a content partnership to create a slate of five horror and monster-themed series exclusively for Facebook Watch. For Facebook Watch, it’s one of the first deals for a full slate of content [...]

  • Elaine Paul - Amazon Studios

    Elaine Paul Exits as Hulu CFO to Join Amazon Studios

    Elaine Paul has departed Hulu after nearly six years as chief financial officer to join Amazon Studios as CFO/VP of finance. She started at the ecommerce company’s studio division on July 15, reporting to Dan Jedda, VP of digital, advertising and corporate development finance for Amazon, a company rep said. Paul’s move to Amazon, first [...]

  • BritBox to Roll Out in the

    'Downton Abbey' and 'The Office' Heading to BritBox as Streamer Unveils U.K. Launch

    British broadcasters the BBC and ITV have formally agreed to launch their joint streaming service, BritBox, in the U.K. in the fourth quarter of 2019. It will be priced at £5.99 ($7.50) per month, making it the same price as the cheapest Netflix subscription in the U.K. ITV will control BritBox, holding a 90% stake. [...]

  • Vobile - ZEFR acquisition - Yangbin

    Zefr Sells Its Copyright-Flagging and YouTube Channel-Management Businesses to Vobile for $90 Million

    Vobile Group, a video protection and measurement company, announced a deal to acquire Zefr’s RightsID copyright-management and ChannelID YouTube channel-management businesses for about $90 million. According to the companies, Zefr’s RightsID and ChannelID together generated over $40 million in revenue in 2018 and were profitable. The deal stands to more than triple the revenue for [...]

  • Justin Connolly

    Disney Merges All Media Sales and TV Channel Distribution Under Justin Connolly

    Disney promoted longtime ESPN exec Justin Connolly to the new role of president, media distribution, overseeing a single organization that combines all of the company’s media sales and TV channel distribution operations. Connolly previously served as EVP, affiliate sales and marketing, Disney and ESPN Media Networks. Based in New York, he will report to Kevin [...]

More From Our Brands

Access exclusive content