LAS VEGAS — For their presentation to the Digital Cinema Summit at NAB, Disney went to infinity … and beyond.
Walt Disney Studios Motion Picture Group prexy offered up the first-ever public screening of the teaser trailer for “Toy Story 3.” Custom-animated short shows Woody supervising the Toy Story characters as they improvise a sign for the pic, only to have Buzz upstage them all with a high-tech version.
The Mouse House will re-release 3-D versions of “Toy Story” and “Toy Story 2” in a double feature. “Toy Story 3” bows June 18, 2010.
Zoradi, whose polished presentations in support of the 3-D format and Disney’s stereo slate have become a regular feature at 3-D conferences, also showed the entire first song, “Belle,” from the “Beauty and the Beast,” converted to 3-D.
“Think of the potential of what could follow if this is successful,” he said. Pic will be released on Feb. 12.
Zoradi thanked the engineers of SMPTE, which organized the confab, and the other orgs and technologists who made 3-D movies possible, but he also offered up a request.
“We know product replacement cycles are shorter than ever before,” he said. “We need 3-D standards to be somewhat flexible so they can be updated.”