LONDON — MTV Networks Intl. has tapped singer Travis McCoy as ambassador for its Staying Alive Foundation.
McCoy, who is the lead singer with hip-hop band Gym Class Heroes, will travel to South Africa, the Philippines and India to raise awareness about youth-driven HIV and Aids prevention initiatives.
McCoy will also record a single inspired by his travels, which take place between June 13-24 this year, and release it on Dec. 1 to coincide with World Aids day.
“The incredible youth-driven HIV prevention initiatives that Travis represents, and will visit, are essential to fighting this epidemic, especially given that an estimated 45% of HIV infections worldwide occur among young people aged 15-24,” said Georgia Arnold, social responsibility senior VP for MTV Networks Intl.