LONDON — Scottish singer Susan Boyle may have failed to clinch her dream ending, but Blighty’s battling terrestrial net ITV has something to celebrate — an eye-watering 69% share for the finale of “Britain’s Got Talent.”
The live final of “Talent,” which transformed Boyle into an international sensation thanks to clips on YouTube, won an average of 15 million viewers and a 69% share between 6.45 p.m. and 8.30 p.m. on Saturday, according to unofficial overnight ratings.
The results, which aired between 9.30 p.m. and 10 p.m., attracted 17.3 million viewers. At its peak, the show drew 19.2 million.
Boyle, who reprised her version of “I Dreamed a Dream,” was beaten by multi-racial dance act Diversity.
ITV’s triumph was soured when it emerged that the day following the final, Boyle, who has learning difficulties, was admitted to a London clinic for treatment for “exhaustion.”
Broadcast by flagship web ITV1, the final of “Talent” was the most popular TV show in the U.K. since the Euro 2004 soccer tournament when 18.2 million watched England beat Croatia on BBC 1. Excluding sport, it was the biggest-rating show on ITV1 since February 2003 when 17.6 million people watched blue-collar soap “Coronation Street.”
Last year’s live final averaged 11 million viewers and a 41% share.