‘SpongeBob’ nets Chinese website

Series returns to top spot in kids' TV charts

“SpongeBob SquarePants” is marking his splashy return to Chinese TV screens with the introduction of a Chinese-language website.

Nickelodeon’s yellow sponge with a heart of gold, known here as “Haimianbaobao,” went live on Haimianbaobao.net on Sunday, coinciding with Children’s Day in China.

“SpongeBob” returned to Chinese TV on April 1. But despite being pushed into a latenight slot by the authorities, who want to pump homegrown toons, Bikini Bottom’s most famous citizen has already regained his crown as No. 1 among kids aged 4-14 for the period Dec. 25 – Feb. 4 in 15 cities, reaching 20.5 million viewers.

“ ‘SpongeBob’ is a phenomenon in China,” said Mei Yan, prexy of MTV China and chief representative for Viacom Asia.

As in other markets, Haimianbaobao.net will feature “SpongeBob” related games, event updates, wallpapers, printables, icons, character guides, image gallery and widgets.

More TV

  • France fans with painted facesFrance v

    France Celebrates Soccer World Cup Triumph

    “SpongeBob SquarePants” is marking his splashy return to Chinese TV screens with the introduction of a Chinese-language website. Nickelodeon’s yellow sponge with a heart of gold, known here as “Haimianbaobao,” went live on Haimianbaobao.net on Sunday, coinciding with Children’s Day in China. “SpongeBob” returned to Chinese TV on April 1. But despite being pushed into […]

  • France goalkeeper Hugo Lloris catches the

    France vs Croatia World Cup Live Stream: How to Watch

    “SpongeBob SquarePants” is marking his splashy return to Chinese TV screens with the introduction of a Chinese-language website. Nickelodeon’s yellow sponge with a heart of gold, known here as “Haimianbaobao,” went live on Haimianbaobao.net on Sunday, coinciding with Children’s Day in China. “SpongeBob” returned to Chinese TV on April 1. But despite being pushed into […]

  • Who Is America Review

    TV Review: Sacha Baron Cohen's 'Who Is America?'

    “SpongeBob SquarePants” is marking his splashy return to Chinese TV screens with the introduction of a Chinese-language website. Nickelodeon’s yellow sponge with a heart of gold, known here as “Haimianbaobao,” went live on Haimianbaobao.net on Sunday, coinciding with Children’s Day in China. “SpongeBob” returned to Chinese TV on April 1. But despite being pushed into […]

  • Lily Collins, Dominic West, David Oyelowo

    'Les Miserables’ First Look: Lily Collins, Dominic West in BBC, PBS Masterpiece Adaptation

    “SpongeBob SquarePants” is marking his splashy return to Chinese TV screens with the introduction of a Chinese-language website. Nickelodeon’s yellow sponge with a heart of gold, known here as “Haimianbaobao,” went live on Haimianbaobao.net on Sunday, coinciding with Children’s Day in China. “SpongeBob” returned to Chinese TV on April 1. But despite being pushed into […]

  • Ricky Martin Versace American Crime Story

    Ricky Martin Signs With Maverick Management

    “SpongeBob SquarePants” is marking his splashy return to Chinese TV screens with the introduction of a Chinese-language website. Nickelodeon’s yellow sponge with a heart of gold, known here as “Haimianbaobao,” went live on Haimianbaobao.net on Sunday, coinciding with Children’s Day in China. “SpongeBob” returned to Chinese TV on April 1. But despite being pushed into […]

  • Harry Kane of England celebrates scoring

    Belgium vs England World Cup Live Stream: How to Watch

    “SpongeBob SquarePants” is marking his splashy return to Chinese TV screens with the introduction of a Chinese-language website. Nickelodeon’s yellow sponge with a heart of gold, known here as “Haimianbaobao,” went live on Haimianbaobao.net on Sunday, coinciding with Children’s Day in China. “SpongeBob” returned to Chinese TV on April 1. But despite being pushed into […]

  • The Crown Season 2

    Storming the Emmys: Netflix, Amazon and Hulu Edge Out Networks

    “SpongeBob SquarePants” is marking his splashy return to Chinese TV screens with the introduction of a Chinese-language website. Nickelodeon’s yellow sponge with a heart of gold, known here as “Haimianbaobao,” went live on Haimianbaobao.net on Sunday, coinciding with Children’s Day in China. “SpongeBob” returned to Chinese TV on April 1. But despite being pushed into […]

More From Our Brands

Access exclusive content