“Gossip Girl” has become the first U.S. TV series to stream online at ProSieben.tv, German web ProSieben’s online video portal, where it is available to viewers on an ad-supported basis.
Complete episodes of the show, which airs on the CW in the U.S., will be uploaded each week directly after its free TV broadcast on Saturday and remain available for a week.
The series airs a week in advance of its regular TV broadcast on Maxdome, the ProSiebenSat.1 group’s online video-on-demand platform.
The distribution agreement with Warner Bros. Intl. Television Distribution is a breakthrough for ProSiebenSat.1, which has long offered locally produced series and formats from its three main channels online but has until now been unable to stream its popular U.S. content, which includes “Supernatural,” “The Tudors,” “Terminator: The Sarah Connor Chronicles,” “Navy CIS” and “Nip/Tuck.”
ProSieben wants to expand its online offering and is in negotiations to secure further rights for shows.