BERLIN — With interest in European cinema on the rise in Asia, European Film Promotion is supporting nearly twice as many films at this year’s Shanghai Intl. Film Festival than it did last year.
EFP is backing the marketing campaigns of nine European sales agents and production companies for 13 films in Shanghai through its Film Sales Support scheme, in an effort to help European films find their way into Chinese cinemas.
FSS is financed by the European Union’s Media Program with the goal of strengthening the presence of European film outside of Europe.
The Shanghai fest, which runs June 13-21, is one of three Asian industry events at which the EFP supports European productions.
“This year, we are definitely dealing with more applications,” said FSS project manager Susanne Davis, who added that there is a growing interest among European industryites in attending the festival and taking advantage of the developing Chinese market.
The EFP described the dominance of European films in competition in Shanghai as “striking,” saying it demonstrated the festival’s strong interest in European cinema.
Most of the 16 films competing at the fest for the Golden Goblet — the Jin Jue Award — are European productions.
Among those, five have received FSS support: Nils Malmros’ Danish drama “Aching Hearts”; Krisztina Goda’s “Chameleon” from Hungary; Julius Sevcik’s Czech-Macedonian production “Normal”; Alexander Brondsted and Antonio Tublen’s Swedish-Danish work “Original”; and Pal Jackman’s “The Storm in My Heart” from Norway.
FSS is also supporting Anna Negri’s “Good Morning Heartache,” Paolo Benvenuti’s “Puccini and the Girl” and Sergio Rubini’s “At a Glance” from Italy; Einar Thor’s Icelandic production “Small Mountain”; Goetz Spielmann’s Austrian drama “Revanche”; and, from Germany, Almut Getto’s “Close to You,” Christian Petzold’s “Jerichow” and Lars Jessen’s “Dorfpunks.”