Recently launched unscripted shingle Shed Media U.S. (“Supernanny”) has tapped Alex Demyanenko as its senior VP.

Demyanenko comes to Shed from VH1, where he had spent four years as vice president of series development and original programming, working on entries such as “The T.O. Show.”

The exec also spent time at the recently shuttered Rocket Science Prods., having developed hits such as “Joe Millionaire,” “Trading Spouses” and “My Big Fat Obnoxious Fiance.”

Demyanenko will report to Shed Media U.S. prexy NickEmmerson and exec VP Jennifer O’Connell.

“He is a very creative and intelligent executive who has fantastic experience and a great eye for a good idea,” Emmerson said.

Shed Media USA launched earlier this year as the domestic outlet for British companies Ricochet Television, Wall to Wall, Twenty Twenty, Shed Prods. and Outright Distribution.

Company is also behind NBC’s upcoming Jerry Seinfeld reality show “The Marriage Ref,” as well as “Who Do You Think You Are.”

Shed produces “The Real Housewives of New York,” “World’s Strictest Parents” and “It’s Me or the Dog.”

Demyanenko joins a team that includes Alchemy TV alum Burrad Marsh and one-time Mark Burnett Prods. exec Tom Huffman.

“The addition of a senior-level executive is critical as our company continues to expand,” O’Connell said. “We expect Alex’s contributions will complement the team already in place.”