Middle East auds are getting ready for the ultimate man vs. machine showdown. “Terminator Salvation” is getting the widest-ever release for a pic in the region with an unprecedented 76-print day-and-date bow May 21 across the entire Arab world.
Distrib Gulf Film will also be holding 24-hour screenings of the fourth installment of the cyborg franchise, which stars Christian Bale and Sam Worthington and is directed by McG, in its Grand Cineplex theater in Dubai.
The Middle East is one of the few international territories not being handled by Sony. Gulf Film acquired the film directly from Halcyon at script stage. Warner Bros. is releasing pic domestically on May 21.
“Given the popularity of the first three films, we felt this was the right film to do this kind of release on,” said Gulf Film co-topper Ahmad Golchin. “For the first time, the Middle East will be able to report opening weekend numbers as big, if not bigger, than other international territories.”
Traditionally films in the Middle East have a fragmented release strategy, with prints making stops around the region rather than opening in multiple territories on the same day.