In a move that underlines the importance to Universal Pictures of its international operations, the company has broadened David Kosse’s mandate by naming him international prexy.
Kosse, who has led the studio’s international theatrical distribution efforts, will add the home entertainment and TV divisions to his purview. The goal is to maximize revenues for U’s pics across their various platforms, including theatrical and ancillaries.
The promotion also reps a vote of confidence in Kosse. In July 2006, he began managing the transition from the studio’s joint overseas venture with Paramount to a stand-alone marketing and distribution operation. Since then, Universal’s international division has flourished. In 2007, Universal Pictures Intl. was formed, and the company earned $1.03 billion. The following year, U grossed $1.71 billion at the international box office, an increase of 67% over the previous year.
“When we were releasing films through a third party, in this case our joint venture with Paramount, it was always difficult to feel like a part of the studio,” Kosse told Daily Variety. “Now, however, we’re fully integrated, and we’re able to get the most out of our films.”
The U.K.-based Kosse will hold the title of president, international, for Universal Pictures. He will work closely with the studio’s home entertainment prexy, Eddie Cunningham, as well as international TV distribution prexy Belinda Menendez. He will continue to report to Universal co-toppers Marc Shmuger and David Linde.
“This promotion is a much-deserved recognition of our commitment to keeping David at the forefront of our international efforts,” Shmuger and Linde said.