Looking to further coordinate its programming arms throughout the world, FremantleMedia has tapped Rob Clark president of worldwide entertainment.
Clark, who’s based at FremantleMedia’s U.K. headquarters, is charged with overseeing the international rollout of the conglom’s internally developed, as well as its acquired, nonscripted formats.
The exec also is charged with acquiring third-party formats and working closely with all seven of FremantleMedia’s development territories.
Clark said he will implement a “two-prong attack” to help grow FremantleMedia’s business.
“We’ll build and cement our partnerships,” he said. “That’s still a very important part of how we see the future. But the other is to be creative and develop our own formats within the group.”
That includes here in the U.S., where Clark plans to work closely with FremantleMedia North America topper Cecile Frot-Coutaz as they look to come up with more homegrown programs over the next two years.
“We’ll then look to replicate those formats in other territories,” he said.
Clark joined FremantleMedia ins 2003 and most recently served as senior VP of entertainment and production for worldwide entertainment. In addition to the “Idol” franchise, he’s helped oversee the global expansion of formats such as “Got Talent,” “X Factor,” and “The Apprentice.”
FremantleMedia CEO Tony Cohen said Clark earned the promotion because of his role in helping the conglom’s various production companies expand their wares around the world.
Prior to FremantleMedia, Clark served as head of entertainment for Scottish Media Group and Princess Prods.
Clark said FremantleMedia’s decision to put an exec with his background into the position, as opposed to a traditional corporate-minded exec, is meant to signal a vote of confidence in its creative team.
“My passion is about program-making,” he said. “The company is trying to say that the only way to get through this recession is to be creative and come up with new brands.”