Fox Star Studios India, 20th Century Fox and Fox Searchlight have decided to open Hindi pic “My Name Is Khan” around the world on Valentine’s Day weekend, the same time that it bows in India.
Directed by Karan Johar and toplining Bollywood superstar Shah Rukh Khan, “Khan” will receive day-and-date releases in 40 countries, including the U.S., Canada, the U.K., Australia and New Zealand plus the Middle East, all places with large South Asian populations. Film will roll out in remaining territories in spring and summer.
Pic is the first release from Fox Star Studios, a joint venture between Fox and India’s Star.
Fox Star and Searchlight are looking to repeat the success of “Slumdog Millionaire,” which they distributed in India and the U.S., respectively.
Searchlight will likewise market and distribute “Khan” domestically, while Fox Star is the distrib in India. Fox’s international arm will release everywhere else.
“Khan” reunites Khan and actress Kajol for the first time in eight years. Project also reunites Johar and Khan, who worked together on such B.O. smashes as “Kabhi khushi kabhie gham” and “Kal ho naa ho.”
“Khan,” with dialogue in Hindi and English, centers on a man who embarks on a journey across the U.S. to win back his true love.
Pic got a dose of publicity soon after Fox announced that it had picked up the Bollywood film when U.S. Customs detained Khan at Newark Intl. Airport for questioning (Daily Variety, Aug. 17).
“There has been a hugely positive response from exhibitors across the world to ‘My Name Is Khan.’ The coming together of Shah Rukh, Karan and Kajol is a big event for Bollywood audiences across the world,” Fox Star Studios CEO Vijay Singh said.