×

Peter Bart addresses 3D summit

Warns that movie industry facing crisis situation

Addressing the 3D Entertainment Summit this morning, Variety veep and editorial director Peter Bart warned that the movie industry is facing its biggest crisis since the early 1970s and must embrace 3D and other big ideas.

‘The one thing that’s clearly agreed to around to around the world is that the existing economics of the movie industry simply don’t equate anymore,” Bart said in his opening remarks on the second day of the two-day confab at the Hilton Los Angeles in Universal City.

“There needs to be another big idea. There need to be new revenue streams to save what at this point is a somewhat shaky economic structure,” he said.

Bart compared the current crisis to his early days as a Paramount executive, when audiences were turning away from the old-fashioned musicals that had been studio staples.

“We looked at each other and said what the hell is going on.” More appalling, the movie that did open and capture the public imagination was a porno, ‘Deep Throat.'”

“What soon happened was the big idea did come around,” said Bart. There was ‘The Godfather,’ ‘Jaws,’ a series of blockbusters, home video, and international opened up. But it was a moment of deep tension and apprehension.”

“I’m not proposing the onset of 3D porn. But on the other hand I think we’re reaching moment where 3D and other concepts are going to be hugely embraced, not only by the business community but by the creative community.”

Popular on Variety

More Biz

  • Scooter Braun Congratulates Taylor Swift on

    Scooter Braun Congratulates Taylor Swift on ‘Brilliant’ Album and Campaign

    Two days after Taylor Swift fired off the latest salvo in her battle with Scooter Braun, the manager congratulated the singer on the campaign around her “brilliant” new album, “Lover,” which arrived last night. The message came after Swift said she will be re-recording songs from her first six albums, which are now owned by [...]

  • David Koch Obit

    David Koch, Libertarian Activist and Billionaire Philanthropist, Dies at 79

    David Koch, brother of Charles Koch and one of the owners of Koch Industries, the second-largest private company in the U.S., has died at 79. According to the New York Times, Charles Koch announced the news of his brother’s death in a statement. Though he did not attribute to David’s death to a particular cause, [...]

  • Beverly Hills Realtor Accused of Stealing

    Beverly Hills Realtor Accused of Stealing From Usher, Adam Lambert

    A Beverly Hills real estate agent has been arrested on charges of stealing from the homes of celebrities, including Usher, Adam Lambert and “Real Housewives” star Dorit Kemsley. Jason Emil Yaselli, 32, is accused of encouraging an accomplice, Benjamin Ackerman, to enter homes during open houses in order to steal from them. Ackerman allegedly sold [...]

  • Pod Save America Hosts on Trump

    'Pod Save America' Hosts on Trump, the Democratic Primary and What's Wrong With Cable News

    Like many Democrats, Tanya Somanader was blindsided by the 2016 presidential election. A veteran of the Obama White House and a former speechwriter and digital specialist for House Speaker Nancy Pelosi, Somanader was gearing up for a Hillary Clinton administration. Instead, she had to grapple with the reality of a Donald Trump presidency. “A lot [...]

  • Ann Sarnoff Warner Bros

    Ann Sarnoff Formally Takes Reins of Warner Bros. as CEO

    The Ann Sarnoff era at Warner Bros. has begun. Sarnoff formally took the reins as Warner Bros. chair-CEO on Thursday, two months after she was appointed to the post. Sarnoff told employees in a memo that she has been impressed by the company’s track record during the past year amid a period of upheaval for [...]

  • Former movie producer Harvey Weinstein (L)

    Harvey Weinstein to Be Arraigned on New Indictment

    Harvey Weinstein is set to appear in court on Monday for an arraignment on a new indictment, the Manhattan D.A.’s office said Thursday. Prosecutors announced last week that they would seek a fresh indictment, which would allow actress Annabella Sciorra to testify at Weinstein’s trial. The move came after Justice James Burke ruled on Aug. [...]

  • AI Technology David Beckham

    How AI Tech Is Changing Dubbing, Making Stars Like David Beckham Multilingual

    David Beckham does not speak Arabic, Hindi or Mandarin. But when the soccer legend starred in a PSA for malaria awareness this spring, he effortlessly switched among these and six other languages, thanks to cutting-edge technology that could soon change how Hollywood localizes its movies and TV shows. The PSA in question was produced with technology [...]

More From Our Brands

Access exclusive content