WNBC shuffles news anchors

Sue Simmons moves to 6 p.m. broadcast

WNBC anchor Sue Simmons will be joining her 11 p.m. co-host Chuck Scarborough on the 6 p.m. broadcast, bumping David Ushery (who will join Simmons at 5 p.m.) and Lynda Baquero, who will stay at WNBC as a reporter.

Simmons has been on WNBC since 1980, but her profile rose last week when, during the season finale of “Medium,” the anchor ended a live tease for the 11 p.m. show by loudly asking someone off-camera, “What the fuck are you doing?” The gaffe spread on the Web and landed on the front page of the New York Post.

WNBC has already announced plans to transform itself into a 24/7 local news network.

WNBC’s “4 NY News at 6,” the perennial last-place local news show, pulled in just 36,000 viewers in the key news demo of adults 25-54 — less than half of the 88,000 it drew in the same demo last year.

The local-news winners of May’s ratings sweep are the Spanish-language nets, especially Univision. Sweeps fell during the hotly contested May 16 presidential election in the Dominican Republic (which allows expatriate voting). The election had Hispanic viewers, especially those in the 18-49 demo, glued to their sets often enough to catapult WXTV’s “Noticias” to No. 1 at both 6. and 11 p.m. during the week of the election (with 144,000 and 160,000 adults 18-49, respectively).

For the month, WXTV pulled in 133,000 adults 25-54 at 6 p.m. and 174,000 at 11 p.m., coming in second behind ABC in both races (though at 11 it tied with NBC). ABC’s newscasts garnered 180,000 and 247,000 demo viewers, respectively.