NBC U’s Telemundo has entered Mexican cyberspace via a pact with Mexico’s media titan Televisa. As part of the licensing agreement, Televisa will distribute Telemundo’s original content on all its digital and wireless platforms in Mexico. Pact further cements a strategic alliance unveiled in March whereby Televisa agreed to distribute Telemundo’s original programming across its multiple platforms in Mexico.
Televisa has been airing Telemundo content, including its original telenovelas on its free-to-air channel Canal 9. Effective Monday, Telemundo content became available on all of Televisa’s digital platforms including esmas.com.mx, the leading entertainment portal in Mexico with 300 million page views and 41 million visits in August alone. Telemundo programming also started streaming on Televisa’s online subscription-based video service esmastv.com.mx and tvolucion.com, Televisa’s newly launched video-on-demand website. Offer also extended to Televisa’s Esmas Movil, the leading cell phone content provider in Mexico.
New pact comes on the heels of a recent accord between the two ever-cozier companies which has rattled Telemundo rival, Univision, a long-term buyer of Televisa primetime programming.
In September, Televisa agreed to provide Telemundo with the exclusive U.S. broadcast rights to all the soccer matches played at the home stadiums of six of Mexico’s premiere teams until year’s end. Univision’s rights to these games had expired the day of the announcement. The loss of these wildly popular games amounted to significant ad rev losses for Univision.
Televisa and Univision have been locked in a long-gestating royalties dispute that is set to go to court in Los Angeles on Jan. 6, after several delays. Televisa seeks to pull out of a 25-year programming license agreement which ends in 2017, accusing Univision of material breach of contract. Previous attempts for an out-of-court settlement didn’t work out.