TORONTO — Teletoon will become northern mission control for Marvel superheroes. The Canuck net and Marvel Animation inked a multiyear output deal Monday that will see the comicbook-based entertainment company deliver 182 episodes of firstrun animation to Teletoon’s English and French-language channels beginning next spring.
Series based on Marvel characters “Iron Man,” “The Avengers” and “Wolverine” will air on the channel’s Sunday morning and after-school grids, while Marvel specials geared toward older viewers will land on Teletoon’s primetime “Detour” grid.
“This partnership with Marvel is central to building our dominance with boys aged 2 to 11 and attracting more young adults who have grown up with the Marvel universe,” said Teletoon president Len Cochrane in a statement.
Teletoon Retro already airs such Marvel content as the “Spider-Man” and “X-Men” films.
“This commitment will allow all of our partners in licensing and at retails to lock in long-range planning strategies, further strengthening the Marvel brand as we continue building awareness across all media platforms,” said Marvel Animation prexy Eric Rollman.
The deal includes rights for broadband, video-on-demand and mobile.
Teletoon is owned by equal partners Astral Media and Corus Entertainment.