Telemundo Intl., the sales arm of NBC Universal’s Spanish-language web, has snagged worldwide distribution rights to “Dance, Dance, Dance,” the first HD telenovela from Brazilian web Bandeirantes (Band).
Deal, unveiled Tuesday at NATPE, excludes Brazil and some Asian territories.
Band, the No. 4 web in Brazil, owns 79 stations in the Portuguese-speaking country and is also available in the U.S. through its Band Intl. and Band News properties.
“Dance, Dance, Dance,” which averages 6 million viewers per episode in Brazil, is a musical telenovela penned by Colombian Juana Uribe.
“Telemundo Intl. has increased the network’s presence dramatically,” said Telemundo Intl. prexy Marcos Santana. “Our sales have soared in Asia and Europe, exceeding more than 30% over last year with over 35,500 hours of Telemundo’s programs distributed globally.”
As part of its bid to distribute programming from third-party independent producers, Telemundo Intl. continues to work with Chilean producer, Television Nacional de Chile (TVN), and recently closed two deals to adapt its formats in Russia.
The first pact is with Sony for the adaptation of “Complices” for CTC channel, and the second is with Star Media for the adaptation of “Amores de mercado.”