LONDON — A new study has found that 61% of Middle East and North African TV homes currently have a multichannel TV service.
Informa’s “Middle East and Africa TV” report forecasts that by 2013 a further 14 million homes will have signed up to a multichannel service, resulting in a penetration rate of 72%. That could pave the way for a boost in TV advertising revenues in the region, which will grow by 73% from $1.9 billion in 2007 to $3.3 billion in 2013, according to the report.
The report also forecasts that the region’s pay TV market, which covers Israel, Turkey and the Arab world, will grow by 38% over the six years to 2013, with the number of pay TV subscribers rising from 5.1 million at the end of 2007 to more than 7 million homes by 2013. Much of the growth will come from Israel and Turkey.
“Middle East TV benefits from several encouraging factors, such as the common language and culture for much of the region and a tradition of high TV consumption,” said Informa analyst Adam Thomas. “Macroeconomic factors are generally positive, too, and an expanding and young population is creating a media-positive environment.”