Spanish web eyes Colombian auds

Antena 3 TV to bid on free-to-air license

MADRID  — Spanish broadcaster Antena 3 TV is mulling a move into Latin America.

The terrestrial web notified Madrid’s CNMV stock market regulator Wednesday that it will bid for a free-to-air license being auctioned in Colombia.

Antena 3 TV will team with Colombian publishing group La Casa Editorial El Tiempo, co-owned by Antena 3 parent Planeta Group. The license will be awarded in early 2009. 

“We’ve always considered expansion in Latin America as a way to grow,” Antena 3 TV CEO Silvio Gonzalez said at a J.P. Morgan Broadcasting CEO Conference, held Wednesday near London.

He lamented the lack of opportunities to date but emphasized Spain and Latin America’s “common language and cultural connections.”

“Spain’s a very sophisticated ad market that could export its experience, developing other markets,” Gonzalez added.

Another Spanish group, Prisa, owner of Spanish TV giant Sogecable, inked in May with Colombian publishing house Grupo Nacional de Medios to bid for the same free-to-air license.

Terrestrial broadcasters Caracol TV and RCN TV command 93% of Colombia’s broadcast ad market.

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