JOHANNESBURG — A local version of FremantleMedia reality format “Farmer Wants a Wife” debuted Tuesday on KykNet, the Afrikaans-language channel on MultiChoice’s DStv satellite service.
In “Boer soek ‘n vrou,” 10 lonely farmers are courted by potential partners who want to change their city lives for something more rural.
The farmers, including two femme farmers hunting husbands, were chosen from more than 200 applicants and introduced to the public during a special show in July, after which single South Africans had two weeks to write a romantic love letter to the farmer of their choice.
Based on the letters, each farmer chose 10 potential partners to get to know better, with the cameras following them on their dates over 13 hour-long episodes as they try to find true love.
There is no competition element or prize money in “Boer soek ‘n vrou” — not even a free wedding — but with farmers in South Africa complaining that finding a partner is becoming increasingly difficult as single young people head for the city, perhaps true love will be reward enough.
The format has already sold to 10 countries including the U.S., Australia and the U.K.