Sony signs more ‘Power of 10’ deals

U.S. gameshow getting global makeover

HOLLYWOOD — Sony Pictures Television Intl. has signed 10 format deals for U.S. gameshow “Power of 10” across Europe, Asia and Latin America.  

Local versions will air on Vox in Germany, Polsat in Poland, Sony Entertainment TV in India, MTV3 in Finland, M-Net in South Africa, Venevision in Venezuela, Nova TV in Croatia, 1+1 in Ukraine, Shant TV in Armenia and VTL Marketing in Vietnam.

As previously announced, SPTI has licensed the format in Argentina, Australia, Brazil, Chile, Colombia, Denmark, France, Greece, Norway, Russia, Sweden, Israel and the Middle East, including Yemen, Libya and Qatar.

In Russia, the show averages 3.7 million viewers to date (5.7 rating/17 share) and brings a much younger audience to the timeslot for Channel One.  It exceeds the channel average rating by 39% for viewers 16-34. 

In Colombia, the show delivers 1.2 million households to date (25.2 rating/38 share).

Created by Michael Davies of Embassy Row Prods., “Power of 10” tests contestants’ knowledge of public thinking and opinion.

SPTI will sell the format and the U.S. version of the series at the Mip TV market, which kicks off in Cannes on April 7.

— Bobbie Whiteman

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