NBC stations shakeup executives

Comerford, Wert, O'Brien shifted

The NBC-owned TV stations have engineered a shakeup involving three top executives led by Frank Comerford, who shifts from president and g.m. of WNBC New York to the new post of president of platform development and commercial operations.

The second exec, Larry Wert, who’s president and g.m. of WMAQ, the NBC O&O in Chicago, gets the added title of president of the central and western regions, another new post, giving him broad supervision of KNBC Los Angeles, KNTV San Francisco, KNSD San Diego and KXAS Dallas. Wert will continue as prexy/g.m. of WMAQ and hire a station manager to help him with the WMAQ duties.

The third exec, Tom O’Brien, president and g.m. of KXAS Dallas, will take over Comerford’s former job of prexy/g.m. of WNBC. The NBC-stations group will name a successor to O’Brien in Dallas shortly.

Comerford, Wert and O’Brien report to John Wallace, president of NBC Local Media. In his new role, Comerford will oversee all of the sales efforts of NBC’s 10 TV stations, the division’s out-of-home offerings such as streaming video in New York taxicabs, arenas and gas pumps, and the various digital platforms. Sales of spots on the stations’ Web sites are also in Comerford’s portfolio.

In the last eight months, NBC Local Media has bought two companies: LX.TV which produces, “lifestyle and cultural programming,” and Skycastle Entertainment, an entertainment-marketing/promotion operation.

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