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NBC’s ‘Office’ tops quiet Thursday

CBS scores with 'Survivor,' crime reruns

One week before the start of the May sweep, NBC’s “The Office” stood as Thursday’s top-rated program among young adults, lifting the net to a demo victory on the night. CBS, with two hours of repeats, still led in total viewers.

According to preliminary nationals from Nielsen, “The Office” (4.9 rating/13 share in adults 18-49, 9.8 million viewers overall) dominated the 9 o’clock half-hour in key demos, prevailing by 5 shares in adults 18-49 and by 10 shares in adults 18-34. This matched the show’s best 18-49 delivery since its season premiere, while it was its largest overall audience since February 2007.

Elsewhere for NBC, “My Name Is Earl” continues to post nothing-special scores leading off the night (2.6/9 in 18-49, 6.8 million viewers overall), but “30 Rock” (2.8/8 in 18-49, 6.4 million viewers overall) was up a bit week to week and built slightly in rating on “Earl.” At 9:30, “Scrubs” took advantage of softer competition to rise week to week (3.7/10 in 18-49, 7.3 million viewers overall) and win its timeslot in young adults. “ER” won the night’s final hour but was again at the low end of its range (3.1/9 in 18-49, 7.7 million viewers overall).

CBS was victorious kicking off the night with “Survivor” (3.8/12 in 18-49, 12.1 million viewers overall), and the net was competitive in demos and led in total viewers the rest of the way with repeats of “CSI” (2.8/7 in 18-49, 10.7 million viewers overall) and “Without a Trace” (2.4/7 in 18-49, 9.5 million viewers overall).

Fox was in the game with its unscripted lineup of “Are You Smarter Than a 5th Grader” (2.5/8 in 18-49, 9.2 million viewers overall) and “Don’t Forget the Lyrics” (3.2/9 in 18-49, 9.5 million viewers overall), while ABC was not a factor from 8 to 10 p.m. with a low-rated repeat of “Lost” (1.3/4 in 18-49, 4.1 million viewers overall).

At 10 o’clock for ABC, “Eli Stone” ended its season with a third-place finish (2.0/6 in 18-49, 6.1 million viewers overall) but was up a bit week to week and again got no help from its lead-in.

Preliminary 18-49 averages for the night: NBC, 3.4/10; CBS, 3.0/9; Fox, 2.8/8; Univision, 1.6/5; ABC, 1.5/4; CW, 1.1/3.

In total viewers: CBS, 10.8 million; Fox, 9.4 million; NBC, 7.6 million; ABC, 4.8 million; Univision, 3.6 million; CW, 2.8 million.

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