NBC aces Sunday

Olympic trials, 'Dateline' win night

After scoring big earlier in the day with Wimbledon tennis, NBC went on to prevail in primetime among young adults with its combo of Olympic trials and “Dateline.”

According to preliminary nationals from Nielsen, the Peacock won its third straight Sunday in the adults 18-49 demo by getting off to a good start with the U.S. Olympic Track & Field and Swimming Trials from 7 to 9 p.m. (1.7/6 in 18-49, 5.7 million viewers overall). And “Dateline” (2.2/6 in 18-49, 7.4 million viewers overall) kept the net strong to finish out the night, rising to a 2.6/7 in 18-49 in its 10:30 half-hour to beat its combined CBS-ABC competition.

Earlier, the Gentleman’s Final at Wimbledon between Roger Federer and Rafael Nadal (9 a.m. to 4:45 p.m. ET) averaged a sturdy 4.6 household rating/12 share in Nielsen’s metered-market overnights — up 44% from last year (3.2/9 for the same matchup) and the best for the event since the Pete Sampras-Patrick Rafter final in 2000, which averaged a 5.0/14. It’s also the highest overnight rating for a final involving two non-U.S. players since 1991 (5.0/17 for Boris Becker-Michael Stich).

Elsewhere in primetime Sunday, ABC ran second in demos thanks to repeats of “Extreme Makeover: Home Edition” (2.2 rating/7 share in adults 18-49, 6.5 million viewers overall) and “America’s Funniest Home Videos” (1.6/6 in 18-49, 5.3 million viewers overall). An encore “Desperate Housewives” didn’t fare as well closing out the night (1.2/3 in 18-49, 3.6 million viewers overall), running third among the broadcast nets.

At CBS, “60 Minutes” (1.1/4 in 18-49, 8.1 million viewers overall) was the night’s most-watched program overall but it ran third among the broadcasters in 18-49. Similarly, “Million Dollar Password” (1.3/4 in 18-49, 7.5 million viewers overall) placed fourth in demos but first in total viewers. Finishing out the night were repeats of crime dramas “Cold Case” (1.4/4 in 18-49, 6.8 million viewers overall) and “Numbers” (1.3/4 in 18-49, 5.7 million viewers overall).

Fox started sluggishly with an hour of “Til Death” repeats (1.0/4 in 18-49, 2.5 million viewers overall) before picking it up with repeats of regularly scheduled animated series “The Simpsons” (1.9/6 in 18-49, 3.9 million viewers overall), “King of the Hill” (1.7/5 in 18-49, 3.4 million viewers overall), “Family Guy” (2.1/6 in 18-49, 4.2 million viewers overall) and “American Dad” (1.7/5 in 18-49, 3.4 million viewers overall).

Preliminary 18-49 averages for the night: NBC, 2.0/6; ABC, 1.8/6; Fox, 1.6/5; CBS, 1.3/4; Univision, 0.8/2; CW, 0.5/2.

In total viewers: CBS, 7.0 million; NBC, 6.6 million; ABC, 5.5 million; Fox, 3.3 million; Univision, 1.8 million; CW, 1.2 million.

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