MultiChoice adds HD to bouquet

Broadcaster launches high-def channel

JOHANNESBURG — Satcaster MultiChoice will launch its first high-definition channel on its DStv bouquet on Aug. 8 timed to the Beijing Olympic Games.

After the Summer Olympics end Aug. 24, the HD channel will become an entertainment web featuring content from a cross-section of  paycaster M-Net’s channels.

A spokesman for the Johannesburg-based pan-African satcaster said the move had become possible because of the increase in the number of South Africans upgrading to HD TV sets, as well as the installation of new technology by MultiChoice and the increasing availability locally of HD-DVD and Blu-Ray movies.

To introduce the concept to advertisers, MultiChoice advertising sales agent Oracle Airtime Sales will offer free airtime on the HD channel until March.

“This offering marks the beginning of the transition from analog to the exceptional image and sound quality of HD in South Africa,” said Oracle sales director Chris Hitchings. “Advertisers have a unique window of opportunity to showcase their clients during a peak sports entertainment event by either converting 35mm to HD or by using international client commercials which are already shot in HD.”

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