MTV has given the go-ahead to a pair of new series, “Rock the Cradle” and “Celebrity Music Mentor Project.”
And “America’s Best Dance Crew,” the MTV series from Randy Jackson, a judge on “American Idol,” has landed a second-season pickup from the network.
The common denominator among the three series, said Brian Graden, prexy of entertainment for the music channels of MTV Networks, is “their goal is to get our viewers to participate in the world of music.”
Graden stressed MTV’s ability to bring top musical performers to the series to help amateurs get a shot at a career in showbiz.
In “Rock the Cradle,” which premieres April 3, the non-pro children of well-known performers will compete against one another. Among the performers whose offspring will perform are Olivia Newton-John, Kenny Loggins, M.C. Hammer, Eddie Money and Dee Snider. FremantleMedia North America is the supplier.
“Celebrity Music Mentor Project” is the working title of a series that will gather eight mentors. Each of these will choose an amateur performer or group to work with, some of them selected from videos posted online.
Over the course of the eight hourlong episodes, the performers will face off, with an elimination each week until a winner emerges. MTV’s viewers will do the whittling down, just as with Fox’s “American Idol.” MTV hasn’t picked the celebrities yet; the series doesn’t kick off until the fall.
For the second season of “Randy Jackson Presents: America’s Best Dance Crew,” viewers will get the chance to participate by going online at Dance.mtv.com to vote for their favorites. The crews with the most votes will end up doing their thing on the air. The new season begins in the summer.