Mediaset advertising chief to stay

Berlusconi reappoints Adreani

MILAN — Mediaset’s advertising supremo Giuliano Adreani has reupped for another three years.

Adreani’s re-appointment as chairman and chief executive of Publitalia, the broadcasting group’s advertising arm, follows the up-beat assessment he made last month of Mediaset’s 2008 ad revenues.

Mediaset’s deputy chairman Pier Silvio Berlusconi said that Adreani had the right experience and ability to guide the group in challenging times.

“Adreani will always be able to count on the collaboration of the whole group and in particular my own person contribution,” he said.

Adreani has reported that April’s advertising revenues are healthy and the general election, scheduled for April 13-14, was not affecting bookings.

Mediaset is owned by Berlusconi’s father Silvio, whom polls predict will be elected Italy’s premier for a third time next week, as leader of the new center-right PDL party.

Analysts expect the broadcasting group to benefit should its owner be re-elected.

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