LONDON — Marketing maven Polly Cochrane, one of British web Channel 4’s key executives, is ankling following a decade at the station.
Cochrane, who has played a crucial role in the broadcaster’s success in recent years, is leaving at the end of the year as Channel 4 embarks on a restructuring of its marketing department.
She does not have another job to go to.
Channel 4 CEO Andy Duncan said Cochrane has developed one of Blighty’s “most distinctive and coherent brands despite a massive increase in competition and market complexity over the past decade.”
Cochrane, whose full job title is director of marketing, communications and audiences, said in a statement that it felt like a “natural time to move on.”
She added: “It has been a privilege to be entrusted with the Channel 4 brand during such a dynamic period of diversification and change.”
Her departure comes as Channel 4, which is campaigning for a public subsidy of about $170 million a year, is cutting its workforce by around 15%.
Some will see Cochrane’s decision to leave as another blow for the web, which last week announced it was abandoning plans to launch a portfolio of U.K. radio stations and challenge the BBC’s dominance of talkradio.