Reality guru Mark Burnett has signed as producer for the third season of rodeo competition series “Toughest Cowboy.”
A live touring event that also currently airs on Fox Sports Net, “Toughest Cowboy” is operated by Grit Rock Rodeo, which is jointly owned by AEG and Jac Sperling.
Last month, Mark Burnett Prods. partnered with AEG to produce TV shows and live events (Daily Variety, April 9). The two entities worked together previously on boxing skein “The Contender,” which aired on both NBC and ESPN.
Whether “Toughest Cowboy” will remain on Fox Sports Net for season three is undetermined; discussions are under way.
AEG owns the Staples Center and the Los Angeles Galaxy soccer team, and it’s a producer of several concert tours, including “American Idol.”
Seasons of “Toughest Cowboy” run for three months — December through February — and competition tests endurance in traditional rodeo events. Competitors rotate to different cities around the country every week.
“This series allows viewers to immerse themselves in the cowboy’s world, where tough guys are truly tough,” Burnett said.