×

‘Mad Men’ – Episode 6: Maidenform

Posted by Kathy Lyford

One of the more haunting episodes of the season gives us further insight into the two sides of some of the characters – the one they present to the world and the real one. This parallels nicely with the client pitch of the week: “Nothing fits both sides of a woman better than Playtex.”

Img_5055
Don Draper: Irrationally jealous husband; unrepentant philanderer.
Master at burying his history; unable to escape his past.
Bookending the episode we see Don enjoying a family day at the country club, until the shame he feels when daughter Sally proudly applauds her “war hero” daddy sends him straight into the arms of barraduda Bobbie Barrett. At the end of the episode he’s once again overwhelmed with guilt when an innocent comment from Sally reminds him of his less-than-innocent cheating ways. And while Don doesn’t seem to want Betty, he still can’t control his jealously when he observes her talking to Arthur or when he sees her wearing a new yellow bikini, which he calls “desperate.” Concluding the hour with an image of Don and his reflection in the bathroom mirror was a lovely touch.

Peggy Olson, so sure of her ability to write copy, finds herself unsure of her place in the hierarchy when the men in the office decide “bras are for men” and leave her out of the creative process on the Playtex campaign. (When Paul mentions that his research for Playtex is a 24-hour a day job, are we to assume that will lead to the eventual 18-hour bra campaign?) Peggy didn’t quite seem to grasp Bobbie’s advice about not trying to be a man. However she finally sees the light after Joan boils Bobbie’s advice down to a blunt statement: “Stop dressing like a little girl.” Losing her sad little ponytail and modest frocks may work on the boys at the office, but it puts Peggy under the same disapproving eye of Pete Campbell that she experienced way back when she asked him to dance the Twist with her.

Pete Campbell plays the confident businessman when he beds the model and when he tells his brother “I’m very important to the agency. My absence is felt.” However we know Pete’s real feelings, which he shared last episode with his doctor: “I’m completely replaceable.” As Pete returns home after his indiscretion and stares at himself in the mirror, reflected half in dark and half in light, I wondered if Pete will pursue Peggy again, now that he’s opened the door to infidelity. By the way, the jets on TV during Pete’s tryst with the model provided a great dose of humor.

We get our first glimpse into the personal life of Duck Phillips when his ex-wife drops off his kids for the Memorial Day weekend. Although Duck seems to be a caring father he’s obviously more comfortable with his Irish Setter Chauncey than with his kids. And, as I had begun to suspect at the end of season one, it’s revealed that Duck is struggling with alcoholism, which may explain why he can’t even handle the responsibility of caring for poor Chauncey, who he heartlessly sends off into the night. Just another reason to dislike Duck, although I did feel for him during his heart-to-heart with Don.

More TV

  • Pinewood Studios James Bond

    Netflix's Shepperton Studios Deal Is Stretching the U.K.'s Production Limits

    Netflix’s huge new hub at Shepperton Studios outside London is a further fillip for Britain’s booming production sector. Amid jitters over Brexit and its effects on the economy, the streaming giant’s commitment is a vote of confidence in the U.K. entertainment industry and a continuing source of local jobs. But the decision by Netflix to [...]

  • BBC ITV BritBox Streaming

    BritBox to Roll Out in the U.K. in Fourth Quarter

    British broadcasters the BBC and ITV have formally agreed to launch their joint streaming service, BritBox, in the U.K. in the fourth quarter of 2019. It will be priced at £5.99 per month, making it the same price as the cheapest Netflix subscription in the U.K. The service in the first couple of years will [...]

  • Kamala Harris

    Joe Biden and Kamala Harris Face Rematch in Next Democratic Debate

    Former Vice President Joe Biden and Senator Kamala Harris will have the opportunity to square off again in the second debate among Democratic hopefuls vying for their party’s nomination in the 2020 presidential election CNN, which will broadcast the next round of debates on July 30 and 31, televised a draw Thursday night that decided [...]

  • Jon Wax

    Jon Wax Joins Amazon Studios as Head of Genre Programming

    YouTube’s head of scripted programming Jon Wax is joining Amazon Studios as its head of genre programming, Variety has learned. Wax will take up the position recently vacated by Sharon Tal Yguado. He had joined YouTube in August 2017, heading up drama, unscripted and current programming for YouTube’s premium channel. Prior to that, he had [...]

  • South Park Donald Trump

    TV News Roundup: Comedy Central Sets 'South Park' Season 23 Premiere Date

    In today’s TV News roundup, Comedy Central announces the premiere date of “South Park” Season 23 and Netflix sets the premiere date and offers a first look at “Unbelievable.”  DATES Comedy Central announced that Season 23 of “South Park” will premiere Wednesday, Sept. 25 at 10 p.m. Because the episodes are written and animated so [...]

  • US actor Kevin Spacey (C) is

    Kevin Spacey Shouldn't Be Exonerated in Hollywood Even as Criminal Case Ends (Column)

    The news that criminal charges against Kevin Spacey in the Nantucket groping case have been dropped raises an inevitable question: does this mean he can claw his way back into Hollywood’s good graces? Or maybe more importantly: should it?  Spacey’s rapid descent was startling, even as it quickly followed that of the once untouchable producing [...]

More From Our Brands

Access exclusive content