Japanese TV toppers take pay cuts

Ad sales causes cuts in salaries

TV toppers are taking pay cuts amid dismal ad sales.

TV Asahi prexy Masao Kimiwada is dropping pay for the net’s 29 board members by an average of 12% for nine months beginning this month.

Kimiwada also said that TV Asahi is setting up a task force to study ways to raise revenues and cut expenses.

TV Asahi spot ad sales for June were down 10% vs. the same month the previous year.

TV Tokyo chairman Sadahiko Sugaya and prexy Masayuki Shimada are taking 15% pay cuts. Pay for senior managing and managing directors will be cut 10%, while directors will take a 5% drop. Expenses will be cut by 10%.

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