ITV makes BreakThru deal

Pair sign creative pact

LONDON — U.K. commercial web ITV has struck a creative pact with BreakThru Films, the shingle behind this year’s Oscar-winning animated short “Peter and the Wolf.”

Under the deal, ITV Productions and BreakThru will jointly develop and co-produce projects, with ITV Worldwide handling international distribution of some productions.

“The beauty of this new relationship is that it enables us to retain autonomy, whilst at the same time benefiting from a creative collaboration with the one of the U.K.’s biggest and most successful producers of original content,” said BreakThru founder and managing director Hugh Welchman.

London-based BreakThru is working on a number of animation and live-action projects, including “Sh!,” a low-budget horror pic; “Chopin,” a stop-frame animated pic, which will come out to mark the Polish composer’s bicentennial in 2010; and a film based on the Daily Telegraph’s Alex cartoon strip, starring Robert Bathurst (“Cold Feet”).

The company also recently produced the visual effects for Edith Piaf biopic “La Vie en rose.”

The collaboration marks the latest step in ITV’s strategy of partnering and investing in production companies, as it looks to boost its content revenues.

“This deal perfectly demonstrates our strategy of backing young, highly creative talent and giving them the experience and resources of ITV Global Content,” said managing director Lee Bartlett.

Unlike recent deals with the U.K.’s Mammoth Screen and 12 Yard, ITV has not taken an equity stake in BreakThru. However, it will provide some financial resources, as well as back office and management support.

More TV

  • Gabrielle Carteris SAG AFRA PRESIDENT

    SAG-AFTRA Members Approve TV Animation Strike Authorization

    LONDON — U.K. commercial web ITV has struck a creative pact with BreakThru Films, the shingle behind this year’s Oscar-winning animated short “Peter and the Wolf.” Under the deal, ITV Productions and BreakThru will jointly develop and co-produce projects, with ITV Worldwide handling international distribution of some productions. “The beauty of this new relationship is […]

  • Ryan Murphy Pose

    Ryan Murphy on 'Showrunning as Advocacy' and the Post-Me Too 'Age of Enlightenment'

    LONDON — U.K. commercial web ITV has struck a creative pact with BreakThru Films, the shingle behind this year’s Oscar-winning animated short “Peter and the Wolf.” Under the deal, ITV Productions and BreakThru will jointly develop and co-produce projects, with ITV Worldwide handling international distribution of some productions. “The beauty of this new relationship is […]

  • Diego Luna Narcos: Mexico

    TV News Roundup: Netflix Offers First Look at 'Narcos: Mexico,' Trailer for Rev Run's 'All About the Washingtons'

    LONDON — U.K. commercial web ITV has struck a creative pact with BreakThru Films, the shingle behind this year’s Oscar-winning animated short “Peter and the Wolf.” Under the deal, ITV Productions and BreakThru will jointly develop and co-produce projects, with ITV Worldwide handling international distribution of some productions. “The beauty of this new relationship is […]

  • Teenage Mutant Ninja Turtles Virtual reality

    Nickelodeon's 'Teenage Mutant Ninja Turtles' Go Virtual at Comic-Con

    LONDON — U.K. commercial web ITV has struck a creative pact with BreakThru Films, the shingle behind this year’s Oscar-winning animated short “Peter and the Wolf.” Under the deal, ITV Productions and BreakThru will jointly develop and co-produce projects, with ITV Worldwide handling international distribution of some productions. “The beauty of this new relationship is […]

  • Destan Arslanoski Stunt Performer

    Stunt Performers Say There's Not Enough Being Done to Address Risks of the Job

    LONDON — U.K. commercial web ITV has struck a creative pact with BreakThru Films, the shingle behind this year’s Oscar-winning animated short “Peter and the Wolf.” Under the deal, ITV Productions and BreakThru will jointly develop and co-produce projects, with ITV Worldwide handling international distribution of some productions. “The beauty of this new relationship is […]

  • Discovery Extends CEO David Zaslav's Contract

    Discovery Extends CEO David Zaslav's Contract Through 2023

    LONDON — U.K. commercial web ITV has struck a creative pact with BreakThru Films, the shingle behind this year’s Oscar-winning animated short “Peter and the Wolf.” Under the deal, ITV Productions and BreakThru will jointly develop and co-produce projects, with ITV Worldwide handling international distribution of some productions. “The beauty of this new relationship is […]

  • Janina Gavankar

    Eka Darville, Janina Gavankar, Italia Ricci Join North Fork TV Festival Lineup

    LONDON — U.K. commercial web ITV has struck a creative pact with BreakThru Films, the shingle behind this year’s Oscar-winning animated short “Peter and the Wolf.” Under the deal, ITV Productions and BreakThru will jointly develop and co-produce projects, with ITV Worldwide handling international distribution of some productions. “The beauty of this new relationship is […]

More From Our Brands

Access exclusive content