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BERLIN — One of Germany’s most successful formats is set to make its debut in the U.K.

ITV is developing a version of “Beat Your Host,” a hit format originally created by Raab TV and Brainpool for German web ProSieben.

Currently in production, the show will air in Blighty later this year as “Beat the Star,” hosted Vernon Kay.

Known in Germany as “Schlag den Raab” (it was named after the show’s host and producer Stefan Raab), the show pits its host against his own guests in contests of physical prowess, intelligence and luck.

“Beat Your Host” has become one of the most successful formats on German TV, with audience shares reaching 30% in the key demo of viewers 14-49.

In contrast to ProSieben’s version, the U.K. show will feature a celebrity to compete with a regular contestant for a £50,000 ($99,690) prize. If the celebrity wins, the money will rollover leaving a $200,000 jackpot for the following show.

“ ‘Beat The Star’ is a hugely dramatic piece of event TV — it takes the thrills and spills of a sporting event and combines it with the emotion and jeopardy of a high stakes gameshow,” said Duncan Gray, ITV’s entertainment controller.

Jens Richter, managing director of ProSiebenSat.1’s sales division SevenOne Intl., added, “Right from the start, ‘Beat your Host’ captured the attention of the international TV market thanks to its innovative concept and high audience shares.”

The series is executive produced by Matt Paice of Diverse Prod.; Ed Forsdick, managing director, Gallowgate Prods.; and Joerg Grabosch, managing director, Brainpool.

The most recent episode of ProSieben’s “Beat Your Host” aired on Jan. 19 and garnered a 24.2% audience share in its key demo. Last year the show’s share reached a high of 31.5%.

“Beat Your Host” has become a hot international seller for SevenOne.

Warner Bros.-based shingle ParaMedia picked up U.S. rights to the format last year, as did Scandinavian entertainment group Zodiak Television.