You will be redirected back to your article in seconds

Helen Hunt directing Frito-Lay ad

Commercial set to air during Oscar telecast

Helen Hunt will helm a 60-second snack food commercial for Frito-Lay, set to air during the Feb. 22 Oscar telecast. The actress will direct a short film of the most inspiring entry in a story contest for the company’s True North snacks. Frito-Lay will also pay the winner $25,000. Stories will focus on how the author or someone the author knows is pursuing a life’s passion.

True North is due for some rebranding after summer, when one of its ads became a minor viral sensation because of its easily misunderstood kicker: “True North: An Extraordinary Nut Snack.”

More TV

  • Disney Channel logo

    TV News Roundup: Disney Channel Announces 'Coop & Cami' Premiere Date

    Helen Hunt will helm a 60-second snack food commercial for Frito-Lay, set to air during the Feb. 22 Oscar telecast. The actress will direct a short film of the most inspiring entry in a story contest for the company’s True North snacks. Frito-Lay will also pay the winner $25,000. Stories will focus on how the […]

  • Michelle Wolf Joel McHale

    Michelle Wolf, Joel McHale Talk Shows Canceled by Netflix

    Helen Hunt will helm a 60-second snack food commercial for Frito-Lay, set to air during the Feb. 22 Oscar telecast. The actress will direct a short film of the most inspiring entry in a story contest for the company’s True North snacks. Frito-Lay will also pay the winner $25,000. Stories will focus on how the […]

  • Jeremy Corbyn Brexit

    British Opposition Leader Jeremy Corbyn to Deliver Edinburgh TV Festival Lecture

    Helen Hunt will helm a 60-second snack food commercial for Frito-Lay, set to air during the Feb. 22 Oscar telecast. The actress will direct a short film of the most inspiring entry in a story contest for the company’s True North snacks. Frito-Lay will also pay the winner $25,000. Stories will focus on how the […]

  • The Affair

    The Debate Over 'The Affair' Star Ruth Wilson's Awkward Exit (Column)

    Helen Hunt will helm a 60-second snack food commercial for Frito-Lay, set to air during the Feb. 22 Oscar telecast. The actress will direct a short film of the most inspiring entry in a story contest for the company’s True North snacks. Frito-Lay will also pay the winner $25,000. Stories will focus on how the […]

  • Mayans MC

    TV Review: 'Mayans M.C.' on FX

    Helen Hunt will helm a 60-second snack food commercial for Frito-Lay, set to air during the Feb. 22 Oscar telecast. The actress will direct a short film of the most inspiring entry in a story contest for the company’s True North snacks. Frito-Lay will also pay the winner $25,000. Stories will focus on how the […]

  • Ruth Wilson

    'The Affair's' Ruth Wilson Stays Mum on Controversial Exit

    Helen Hunt will helm a 60-second snack food commercial for Frito-Lay, set to air during the Feb. 22 Oscar telecast. The actress will direct a short film of the most inspiring entry in a story contest for the company’s True North snacks. Frito-Lay will also pay the winner $25,000. Stories will focus on how the […]

More From Our Brands

Access exclusive content