You will be redirected back to your article in seconds

De Posch to quit ProSiebenSat.1

CEO leaves at end of year

Guillaume de Posch, CEO of pan-European broadcasting group ProSiebenSat.1, will step down at the end of the year “at his own request,” the company said on Tuesday.

The news comes as the group, rocked by disastrous first-quarter figures earlier this year, struggles with sinking ad sales and billions of euros in debt.

A replacement has yet to be named.

De Posch, a Belgian native, was deputy general manager and programming director at French satcaster TPS before he was recruited by former ProSiebenSat.1 owner Haim Saban as the group’s chief operating officer; he replaced former topper Urs Rohner in 2004.

Maeuser said de Posch had provided outstanding leadership, making ProSiebenSat.1 the “largest wholly owned broadcaster in Europe, reaching 200 million viewers across 13 countries.” De Posch said it was “the right time to move on” following the acquisition and integration of SBS Broadcasting, which the group took over last year.

In April, ProSiebenSat.1’s sales and marketing exec Peter Christmann resigned in the wake of the group’s poor first-quarter results and a dramatic 28% drop in its share price.

ProSiebenSat.1 also announced the promotion of Andreas Bartl, until now managing director of the German Free TV Group, to the executive board, where he will continue to oversee German channels ProSieben, Sat.1, Kabel Eins and N24 and serve directly as ProSieben’s managing director.

The German Free TV Group division is bundling the marketing operations of its four channels under one roof to boost brand recognition and sharpen the webs’ profiles.

Move follows the recent formation of the German Free TV Group unit under Bartl’s management to improve networking and coordination between the German stations.

“Clear market management of our German free TV stations is one of our greatest strengths,” Bartl said.

Malte Hildebrandt, head of marketing at ProSieben, will oversee marketing for the group from October.

The stations will retain their own marketing managers, but the execs will also work together for the group, with product and brand managers as well as media planners becoming employees of the German Free TV Holding.

More TV

  • Bob GreenblattCreating Great Characters: Dick Wolf

    Bob Greenblatt on WarnerMedia Streaming Strategy: 'The Assets are Undeniable'

    CANNES — AT&T is ready for battle in the streaming wars. The new parent company of HBO and Warner Bros. has moved quickly to respond to consumer demand by marshaling its forces behind the launch next spring of HBO Max, WarnerMedia Entertainment chairman Bob Greenblatt told a crowd of international TV and digital executives here [...]

  • Roberto Gomez Bolanos Mexican actor Roberto

    Chespirito Media Universe in Development from Grupo Chespirito, Thr3 Media Group

    Mexican production companies Grupo Chespirito and Thr3 Media Group have come to terms on a deal to co-produce multi-media content and create the Chespirito Media Universe based on the characters and world of Mexico and Latin America’s most iconic TV creator, director, producer and actor, Chespirito. Thr3 Media Group was launched in January 2018 by [...]

  • Bastian-and-Fabienne_2btube-Office-1

    2btube Adds Lacoproductora to Facebook, YouTube Originals Alliances

    CANNES —  Fast-driving from a huge digital media publishing base into the creation and production of premium content for global platforms and beyond, top Spanish-language digital native media group 2btube has clinched a wide-ranging production partnership with José Miguel Contreras’ Madrid-based Lacoproductora. The deal comes fast on the heels of 2btube’s production alliance with Facebook [...]


    Spain's Fasten Films Nabs Remake Rights to Argentine Series 'The Cleaning Lady' (EXCLUSIVE)

    Barcelona-based company Fasten Films has optioned Spanish and Portuguese adaptation rights to Argentine suspense series “La chica que limpia” (“The Cleaning Lady”). The deal was negotiated with Argentine distributors RM Vistar and GlowStar, who jointly handle the format’s international sales. A Mexican remake of the series is being produced by Turner Latin America, alongside BTF [...]

  • Motiv: Max ConzeFoto: © ProSiebenSat.1/Martin SaumweberDieses

    ProSiebenSat.1 Boss Max Conze Unfazed By the Invasion of the Digital Streaming Giants

    Max Conze, CEO of German broadcast company ProSiebenSat.1 since June last year, appeared relatively relaxed about the prospect of the coming invasion of new subscription streaming players like Disney Plus into his territory when speaking to journalists at TV market and conference Mipcom in Cannes Tuesday. “Disney will not lock away all their content,” he [...]

  • Irmaos Freitas

    Amazon Prime Video takes Turner’s ‘Freitas Brothers’

    CANNES — In yet another – and significant – Latin America distribution deal for the now highly active OTT giant, Amazon Prime Video has acquired Brazilian and pan-Spanish-speaking Latin American SVOD rights to Turner Latin America’s highly anticipated “Freitas Brothers.” The announcement was made late Tuesday by Turner Latin America at Cannes Mipcom TV and [...]

  • Tulsi Gabbard, Tom Steyer, Cory Booker,

    Nonsense Ellen DeGeneres Question Derails an Otherwise Substantive Democratic Debate (Column)

    The fourth Democratic debate was dangerously close to being substantive. For almost three (3!) hours, the twelve (12!) candidates onstage tackled questions on foreign policy, reproductive rights, health care, gun control, big tech, and the opioid crisis. While the other debates — and indeed, the entire 2016 presidential campaign — have been marked by meme-able [...]

More From Our Brands

Access exclusive content