LONDON — Chellomedia, the content arm of Liberty Global, has bought Central European documentary web Spektrum from HBO Central Europe in a deal believed to be worth E60 million ($85.3 million).
The move is another sign of Chellomedia’s interest in the burgeoning Central European market and follows the acquisition of Filmmuzeum, TV Paprika and TV Deko.
Shane O’Neill, prexy of Chellomedia, said: “We are seeking to expand our position in the fast growing emerging markets of Central Europe and to develop our portfolio of channel genres and Spektrum meets both these acquisition criteria.
“We have been keen to build our presence in the increasingly popular documentary arena and expect to achieve a number of synergies and growth opportunities as we bring Spektrum into our Central Europe operations.
“It’s a highly complementary acquisition for us.”
Spektrum, which covers natural history, travel, lifestyle and military programming, is distributed in Hungary, the Czech Republic and Slovakia.
Having bowed in 1995, the web is available in some 3.6 million homes, according to Chellomedia.
It will be the eighth channel in the Chello Central Europe portfolio, which features children’s, movies, sports and lifestyle webs.
Linda Jensen, CEO of HBO Central Europe, said: “We are pleased to see Spektrum go to a good set of hands in the region.
“Chellomedia has a long presence in all of Spektrum’s markets and we are sure that the Spektrum brand will continue to thrive with them.
“HBO Central Europe will continue to focus on its movie and entertainment business in the region, in particular our digital and new media initiatives.”
HBO Central Europe is owned by HBO, Disney, and Sony Pictures Television International/Columbia Tri-Star.