Disney Channel was rocking on Friday night with a strong turnout for its latest made-for musical, “Camp Rock,” starring red-hot teen rockers the Jonas Brothers.
“Camp Rock” averaged 8.9 million viewers from 8-10 p.m. That made “Camp Rock” Disney Channel”s second highest-rated original telepic ever behind last year’s “High School Musical 2.” It also made the basic cabler the most-watched network in its time period, against mostly repeat competish on the broadcast nets.
Viewership of “Camp Rock” peaked in its final half-hour at nearly 10 million. Pic brought in 3.4 million viewers in the 9-14 tween demo and 3.5 million in the kid 6-11 demo, which indicates that there was a lot of family viewing of the telepic. During the past few weeks, Disney Channel gave a blizzard of promotion to the pic and the Jonas Brothers, who have their own Disney Channel series set to bow next year.