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‘Beat Your Host’ sold to China

Idea Asia buys German games format

BERLIN — Idea Asia has inked a Chinese distribution deal with Munich-based SevenOne Intl. for German entertainment format “Beat Your Host.”

Originally produced by Raab TV and Brainpool for ProSiebenSat.1’s ProSieben channel, the show has been a strong seller for the broadcasting group and its sales division, SevenOne. “Beat Your Host” has so far sold to a 13 countries, including the U.K. (ITV1) and France (TF1).

The format, in which a contestant duels the show’s host for money, becomes the latest SevenOne TV show to sell in China. A dubbed version of the Sat.1 skein “Clever” as well as ProSieben’s knowledge magazine show “Galileo” currently air on Chinese pubcaster CCTV.

Idea Asia is a subsidiary of Asia Global Holdings.

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