BBC3 to webcast live

Cohen rebrands channel

LONDON — Youth-skewed digital web BBC3 is poised to become the pubcaster’s first non-news web to transmit simultaneously on TV and online.

The upstart, best known for its innovative comedy like “Gavin and Stacey” and “The Mighty Boosh,” said it plans to transform itself from a linear service to a “fully joined-up, multi-platform venture.”

The announcement came as BBC3’s controller Danny Cohen, launching the web’s winter and spring season, revealed a re-branding of the channel that includes a new logo, a greater emphasis on “interactive content” and peak-time slot for user-generated clips.

Cohen said: “At BBC3 we should be known for pioneering risk, and be obsessed with all things new — new talent, new programs and a new relationship between television and the Internet.

“The thinking behind this rebrand of the channel is that we have, in effect, created a BBC3 world in which our content can move seamlessly between TV, online and mobile.

“We have a fantastic lineup of programs and we are going to make them available wherever young people want them.”

New fare includes U.S. drama “Greek” and interactive comedy entertainment show “The Wall.”

Additionally the second series of cult sci-fi hit “Heroes” will bow on BBC3 before it airs on sister channel, BBC2.

A second series of “Gavin and Stacey,” a winner at the British Comedy Awards, will air.

New drama includes a new show “Mrs In-Betweeny,” co-created by much feted British scripter Paul Abbott and featuring a central character who has undergone a sex change.