HONG KONG — Lionsgate will bow two pay TV channels on Asian cable and satellite platforms.

Kix will program Asian action films and extreme sports, while Thrill will air regional horror and thriller content, it was revealed at the Cable and Satellite Broadcasting Assn. of Asia trade convention in Hong Kong, which ends on Thursday.

The channels will be operated through the Canadian shingle’s new Asian subsid, Tiger Gate Entertainment, and will draw on Lionsgate’s library of more than 12,000 titles.

Veteran media exec William Pfeiffer, who recently left Hong Kong’s Celestial Pictures, will steer the new venture, which will also be involved in feature and TV production as well as the distribution of Lionsgate content in Asia.

Tiger Gate declined to reveal regional carriage deals, although the two channels are skedded to go on air early next year.

Move is Lionsgate’s latest in an effort to expand and consolidate its presence in the region.

In May, it partnered with India’s Eros Intl. for the distribution of films and other content in each other’s markets.

It is not known if Kix and Thrill will affect the Eros deal.