LONDON — Fireworks Intl., the TV distribution arm of ContentFilm, has made three sales appointments as it beefs up its factual programming.Kathryn Kozanczyn and Smiljka Baljozovic have joined Fireworks’ Toronto office as sales directors responsible for worldwide sales of the factual entertainment catalog. Both join from Canadian Broadcasting Corp. Intl., where they oversaw worldwide sales. In addition, Patrick O’Connor-Read has joined Fireworks’ London-based digital division as digital sales manager. He will be responsible for the development of digital distribution for ContentFilm and Fireworks Intl. across IP, VOD and mobile platforms, with a particular focus on Asia Pacific (a region he knows well due to a previous stint at Martial Arts TV).