In TV, like fashion, either you’re “in” or you’re “out” — and Bravo’s “Project Runway” was most definitely “in” on Wednesday night.
The fourth season finale of “Project Runway” made it work, posting the best adult 18-49 ratings in Bravo history. Show also wound up in second place in its 10 p.m. slot in the demo, only behind sister NBC’s “Law & Order.”
“Runway” averaged 3.75 million viewers among 18- to 49-year-olds on Wednesday, improving on the season three finale (3.44 million) by 9%. Last season’s finale previously held the title for top-rated Bravo program ever in the demo.
Among total viewers, finale took a slight dip, attracting 5.18 million viewers overall, compared to 5.36 million viewers for the season three finale.
Underdog Christian Siriano — the youngest finalist, plus the one who managed to create his winning designs in a cramped New York apartment closet — pulled off the win over rivals Rami Kashou and Jillian Lewis.
Overall, when live-plus-seven-day ratings are counted, “Project Runway’s” fourth season increased its 18-49 marks by 10% vs. last season (2.68 million, up from 2.43 million) and 4% with viewers (3.8 million, up from 3.66 million).
Also on the night, the finale of “The Millionaire Matchmaker” pulled in 938,000 viewers — up 13% from its season average. And the bow of “The Real Housewives of New York City” posted 824,000 viewers — up 69% from the time period’s recent performance.