Paul Romer promoted at Endemol

Exec will coordinate creative activities

LONDON — The co-creator of “Big Brother” has been upped as Endemol’s new creative topper.

Paul Romer, who will leave his position as managing director of Endemol Netherlands, replaces Brit Peter Bazalgette who left the entertainment giant last year.

Romer, 45, will lead and coordinate Endemol’s creative activities worldwide.

A 12-year veteran of the Dutch-based outfit, Romer was one of the key people behind the development of “Big Brother” and the executive producer of the first “Big Brother” in 1999, produced in Holland.

He worked in the same role on the first U.S. “Big Brother,” made for CBS in 2000.

Romer begins his new job in January and will report to Endemol CEO Ynon Kreiz.

Said Kreiz: “Paul’s outstanding track record has earned him a well deserved reputation in the industry as a creative pioneer and a highly skilled commercial operator. He has played a longstanding and central role in Endemol’s success in the Netherlands as well as being a core part of the group’s international team.”