Comcast SportsNet, which has ballooned from one regional sports network a decade ago to 10 channels in 2008, has hired the Madison Avenue veteran Ray Warren to take on the new post of executive VP and chief revenue officer.
Warren, who served as president of Carat Media Group Americas and, earlier, as managing director of OMD USA, said sports has an advantage over many other genres of programming in getting advertisers to pony up for 30-second spots. “Sports is TiVo-proof and writers’-strike-proof, and it’s family friendly,” he said.
Comcast has given Warren the go sign, he said, to link advertisers to viewers “whether they’re watching our programming on TV sets, computers or even mobile devices,” including video iPods, cell phones and Xbox game consoles.
In addition to the hiring of Warren, Comcast SportsNet has promoted two of its executives: John Ruth, to executive VP of finance, planning and business operations, and Russ Chandler, to senior VP of business development.
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The 10 sports regionals owned by Comcast reach 40 million cable and satellite homes, including seven of the top 10 markets. Just in the last year or so, Comcast added three networks to its lineup: Comcast SportsNet Northwest, SportsNet New York and FSN Bay Area.